By GIenna Shaw @ Fierce Healthcare

Roy Smythe, M.D., says healthcare organizations can encourage physicians to embrace new technologies and innovation. But here's the thing: It’s not all about the money. Smythe, chief medical officer of healthcare informatics at Netherlands-based tech giant Philips, says innovation requires behavior change. Speaking at the two-day HX360 Innovation Leaders event at the annual Health Information Management and Systems Society conference here this week, he offered up a personal example.

Focus on values, not compensation

In 1998 Smythe bought a first-gen e-reader for his 10-year old daughter. She read 30 print books that year. She read 15 pages on what was at the time a novel device.He says he made two mistakes anyone working with doctors should avoid. “First, I spent a lot of money on it. Second, I was certain she was use it.”

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